We are excited to announce that two of the productions we completed for UNICEF in 2015 have won platinum at the AVA Awards 2016. AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
Born into Danger – At the end of 2015, UNICEF issued a press release with a shocking statistic: More than 16 million babies were born in conflict zones in 2015. To help illustrate this we created a video that exemplifies the “Born into Danger” concept with the simple question: “What if simply bringing a child into the world puts him or her in danger?” The video became the best performing video on Facebook throughout the UN thus far with almost 12 million views, 124,000 likes, 1,600 comments, and 55,000 shares!
Child Marriage – Back in January 2015, Back in January 2015, UNICEF released this video, produced by Rooftop for UNICEF in Chad, as part of their campaign to end child marriage. The video reached over 1,2 million views online and was presented by the First Lady of Chad to the African Union. Following this, in March 2015, the President of Chad, with the support of his first lady, launched a national #EndChildMarriageNOW campaign.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. This year there were 2,500 entries from throughout the United States, Canada, and 17 other countries. Fourteen percent of the entries won Platinum, the top award and around 19 percent the Gold Award. Approximately 8 percent were Honorable Mention winners.
Watch the award winning videos below: