Unicef Reimagining the future for every child

Commissioned by UNICEF New York, Rooftop tackled the production of a high profile piece for release on Universal Childrens Day 20 November 2014 in tandem with UNICEFs State of the Worlds Children report, marking the 25th anniversary of the Convention on the Rights of the Child.

Working with UNICEF New York, Rooftop was excited to tackle the production of a high profile piece for release on Universal Children’s Day (20 November) in tandem with UNICEF’s State of the World’s Children report. Marking the 25th anniversary of the Convention on the Rights of the Child, the theme of the piece centered on innovation and reimagining the future for #EVERYchild. Shot over 5 days in Port Elizabeth, the video ready reached over 600 000 views on Facebook and YouTube.